Brand France, challenged by globalization in Africa
Note: This is as a response to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion […]
Build back better with communication
On March 11, 2020, the World Health Organization officially declared the coronavirus crisis a pandemic. In March 2021, one year later, Janssen’s single-dose vaccine joins a long list of vaccines […]
Exploring TikTok as effective tool for nation branding
TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platforms, and its growth remains exponential worldwide. TikTok […]
Conférence internationale sur les gouvernements et la communication
This conference is an annual gathering of prominent figures in public sector communication who convene to explore emerging trends, share best practices, and develop innovative approaches.
Five tips to get your business noticed in Africa
After more than 17 years of experience advising multinationals, regional champions, governments and non-profit organisations in Francophone Africa, Kwame Senou is now the executive chairman of The Holding Opinion and […]
Investing in the social licence to operate, an imperative for African businesses
The social licence to operate refers to the informal approval and acceptance of a company’s activities by the local community and other stakeholders. There are four levels of acceptance that […]
Best use of natural material to get more sunlight
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People spearheading the new design revolution
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African leaders have a new narrative on climate – brands operating on the continent should listen
A radical shift is occurring in African leaders’ position on climate change. PR (Public Relations) consultant, Kwame Senou examines how corporations can navigate for a better engagement with governments on this […]
Open spaces and how to make the best use of them
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