OUR PAPERS
The THOP Institute offers a curated collection of thought-provoking research, articles, and publications that shed light on the continent’s most pressing issues and promising opportunities.These papers represents the culmination of extensive research, diverse perspectives, and a commitment to fostering a deeper understanding of Africa.
20
Oct
Developing AfricaOur Papers
Lerato speaks at APRA pre-event.
Inspiring Moments and Valuable Insights at the African Public Relations Association (APRA) Conference As I immerse myself in the vibrant ambiance of the APRA2023 conference, I am overwhelmed with a mix of emotions. Each moment unfolds like a tapestry of inspiration, interwoven with extraordinary narratives and encounters that leave an indelible mark on my he
20
Oct
Developing AfricaOur Papers
Restoring Trust Through Effective Communication
Introduction: In March 2020, the World Health Organization declared COVID-19 a pandemic. Fast forward to March 2021, and a host of vaccines are available worldwide. In Africa, progress is being made with vaccine production and distribution. However, the primary challenge now is rebuilding trust, which can only be achieved through consistent, professional, an
20
Oct
Developing AfricaOur Papers
Adeola’s Insights: Transitioning from Specialist to Generalist in African PR Leadership
Introduction: We distill the essence of Adeola’s research, which explores a pivotal decision faced by PR consultants in Africa: the choice between specialization and becoming a generalist as they advance in their careers. The African PR Landscape: Unique Challenges: The African public relations (PR) industry is vibrant but also presents unique leader
20
Oct
Developing AfricaOur Papers
Strategic Communication: Empowering Côte d’Ivoire’s Youth in 2023
Introduction: In a powerful New Year’s address, President Alassane Ouattara declared 2023 as the “Year of Youth” in Côte d’Ivoire. This move reflects a decade-long commitment to empower the nation’s youth, with the 2021-2025 National Youth Policy serving as the compass. The government’s roadmap for 2023 is brimming with i
20
Oct
Developing AfricaOur Papers
Unlocking Africa’s Economic Potential: The Significance of Policy Communications
Lerato’s Latest Paper Explores the Power of Corporate Engagement in Policymaking Lerato, a distinguished contributor within our organization, has recently published a thought-provoking paper in collaboration with PRCA, shedding light on the pivotal role of policy communications in unleashing Africa’s economic potential. Africa, often referred to
27
Sep
Developing AfricaOur Papers
Branding, A Strategy to Improve Public Services’ Perception
It is almost natural for people to associate ‘brand’ and ‘branding’ with business entities, their products, and their services. However, branding is a growing exercise among several public utilities services on the continent that have adopted it. In Côte d’Ivoire, the “Compagnie Ivoirienne d’Electricité” (CIE) is a testament of how branding
27
Sep
Developing AfricaOur Papers
Exploring TikTok as effective tool for nation branding
TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platforms, and its growth remains exponential worldwide. TikTok is currently a short-form, video-sharing app that allows users to create and share creative content with a broader community of individuals. Content varies from mathematic
24
Sep
Developing AfricaOur Papers
Better to restart, thanks to communication
On March 11, 2020, the World Health Organization officially declared the coronavirus crisis as a pandemic. In March 2021, a year later, Janssen’s single-dose vaccine was added to an extensive list of vaccines already available in the West and Asia. On the continent, South Africa is preparing to produce vaccines and the regular deliveries made possible
2
May
Developing AfricaOur Papers
Five tips to get your business noticed in Africa
After more than 17 years of experience advising multinationals, regional champions, governments and non-profit organisations in Francophone Africa, Kwame Senou is now the executive chairman of The Holding Opinion and Public (THOP). THOP is a leading integrated communications holding company composed of the creative agencies Gazelle Touch, Opinion and Public
28
Apr
Developing AfricaOur Papers
Investing in the social licence to operate, an imperative for African businesses
The social licence to operate refers to the informal approval and acceptance of a company’s activities by the local community and other stakeholders. There are four levels of acceptance that must be met before a company is allowed to operate. These levels range from economic legitimacy, socio-political legitimacy, and interpersonal trust – to tru
21
Apr
Developing AfricaOur Papers
Strategic communication, a necessary tool for the success of the Year of Youth
“I would now like to address our young people, girls and boys, because I am convinced that your talent and energy are an opportunity for our country. I believe in your ability to contribute to the development of Côte d’Ivoire. That is why I have decided to make 2023 the Year of Youth.” This decision by the President of the Republic, Mr. Alassane O
24
Apr
Developing AfricaOur Papers
African leaders have a new narrative on climate – brands operating on the continent should listen
A radical shift is occurring in African leaders’ position on climate change. PR (Public Relations) consultant, Kwame Senou examines how corporations can navigate for a better engagement with governments on this crucial issue. “Desertification in the north, drought in the centre, pollution in the coast, are enough evidence for all to see, Nigeria is comm