OUR PAPERS
The THOP Institute offers a curated collection of thought-provoking research, articles, and publications that shed light on the continent’s most pressing issues and promising opportunities.These papers represents the culmination of extensive research, diverse perspectives, and a commitment to fostering a deeper understanding of Africa.
Brand France, challenged by globalization in Africa
Note: This is as a response to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion […]
Build back better with communication
On March 11, 2020, the World Health Organization officially declared the coronavirus crisis a pandemic. In March 2021, one year later, Janssen’s single-dose vaccine joins a long list of vaccines […]
Exploring TikTok as effective tool for nation branding
TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platforms, and its growth remains exponential worldwide. TikTok […]
Five tips to get your business noticed in Africa
After more than 17 years of experience advising multinationals, regional champions, governments and non-profit organisations in Francophone Africa, Kwame Senou is now the executive chairman of The Holding Opinion and […]
Investing in the social licence to operate, an imperative for African businesses
The social licence to operate refers to the informal approval and acceptance of a company’s activities by the local community and other stakeholders. There are four levels of acceptance that […]
Strategic communication, a necessary tool for the success of the Year of Youth
“I would now like to address our young people, girls and boys, because I am convinced that your talent and energy are an opportunity for our country. I believe in […]
African leaders have a new narrative on climate – brands operating on the continent should listen
A radical shift is occurring in African leaders’ position on climate change. PR (Public Relations) consultant, Kwame Senou examines how corporations can navigate for a better engagement with governments on this […]