OUR PAPERS
The THOP Institute offers a curated collection of thought-provoking research, articles, and publications that shed light on the continent’s most pressing issues and promising opportunities.These papers represents the culmination of extensive research, diverse perspectives, and a commitment to fostering a deeper understanding of Africa.
Brand France, challenged by globalization in Africa
Note: This is as a response to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion & Public BCW, a Côte d’Ivoire partner of the New-York based firm BCW. I was born and brought up in Benin Republic and I was […]
Build back better with communication
On March 11, 2020, the World Health Organization officially declared the coronavirus crisis a pandemic. In March 2021, one year later, Janssen’s single-dose vaccine joins a long list of vaccines already available in the West and Asia. On the continent, South Africa is gearing up to produce vaccines, and the regular shipments made possible by […]
Exploring TikTok as effective tool for nation branding
TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platforms, and its growth remains exponential worldwide. TikTok is currently a short-form, video-sharing app that allows users to create and share creative content with a broader community of individuals. Content varies from mathematic
Five tips to get your business noticed in Africa
After more than 17 years of experience advising multinationals, regional champions, governments and non-profit organisations in Francophone Africa, Kwame Senou is now the executive chairman of The Holding Opinion and Public (THOP). THOP is a leading integrated communications holding company composed of the creative agencies Gazelle Touch, Opinion and Public
Investing in the social licence to operate, an imperative for African businesses
The social licence to operate refers to the informal approval and acceptance of a company’s activities by the local community and other stakeholders. There are four levels of acceptance that must be met before a company is allowed to operate. These levels range from economic legitimacy, socio-political legitimacy, and interpersonal trust – to tru
Strategic communication, a necessary tool for the success of the Year of Youth
“I would now like to address our young people, girls and boys, because I am convinced that your talent and energy are an opportunity for our country. I believe in your ability to contribute to the development of Côte d’Ivoire. That is why I have decided to make 2023 the Year of Youth.” This decision […]
African leaders have a new narrative on climate – brands operating on the continent should listen
A radical shift is occurring in African leaders’ position on climate change. PR (Public Relations) consultant, Kwame Senou examines how corporations can navigate for a better engagement with governments on this crucial issue. “Desertification in the north, drought in the centre, pollution in the coast, are enough evidence for all to see, Nigeria is comm