Brand France, challenged by globalization in Africa
Note: This is as a response to a written piece by Stratégies France, titled: France, a contested brand in Africa My name is Kwame Senou. I am currently a Senior Advisor at Opinion & Public BCW, a Côte d’Ivoire partner of the New-York based firm BCW. I was born and brought up in Benin Republic and I was […]
Build back better with communication
On March 11, 2020, the World Health Organization officially declared the coronavirus crisis a pandemic. In March 2021, one year later, Janssen’s single-dose vaccine joins a long list of vaccines already available in the West and Asia. On the continent, South Africa is gearing up to produce vaccines, and the regular shipments made possible by […]
Exploring TikTok as effective tool for nation branding
TikTok is a platform that needs no introduction. After the lockdown in 2020, TikTok became one of the most used social media platforms, and its growth remains exponential worldwide. TikTok is currently a short-form, video-sharing app that allows users to create and share creative content with a broader community of individuals. Content varies from mathematic